NOVOGEN IS EXPANDING IN CENTRAL EUROPE

NOVOGEN IS EXPANDING IN CENTRAL EUROPE

NOVOGEN IS EXPANDING IN CENTRAL EUROPE

“Erkom Ltd” was founded 20 years ago by Andrija Nedeljkovic and his family.Now, he and his three daughters (Milica, Jovana and Marija) are running a business together with more than 70 employees. Erkom’s facilities are located in the central part of Serbia, on the slopes of Rudnik Mountain.

The company’s development has been constant over the previous decade. Brand new farms have been built, all fully equipped with modern automated systems for feeding, watering and climate control. Hatcheries have also been improved and modern vehicles for day-old-chicks have been acquired.

Plans for the future involve constant growth and development in the production of high-quality hatching eggs and day old chicks. Ensuring satisfied customers throughout the West Balkans is the main focus for Erkom’s management and technical team.

For this reason, Erkom chose to become a partner with NOVOGEN, and recently introduced the layer chicks NOVOgen Brown. This new collaboration allows NOVOGEN to continue its development in Central Europe.

As Hans van Leeuwen, Area sales manager – CIS countries and North & Central Europe – explains: “NOVOGEN is very happy with its cooperation with Erkom Ltd. We expect strong growth in this region, especially with a partner like Erkom Ltd. We wish Erkom Ltd and the whole team good luck with its sales and its technical support for the customers. NOVOGEN’s entire technical and commercial team remains available to provide you with all the support you need.”

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

WADI DARA COMPANY, NOVOGEN NEW DISTRIBUTOR IN EGYPT

WADI DARA COMPANY, NOVOGEN NEW DISTRIBUTOR IN EGYPT

WADI DARA COMPANY, NOVOGEN NEW DISTRIBUTOR IN EGYPT

Egypt is one of the biggest egg markets in the Middle East with a layer population estimated at 50 million birds, shared between brown and white egg production. With a low egg consumption per capita and a fast-growing population, the egg market is expected to meet strong growth in the future.

NOVOGEN is pleased to announce its latest collaboration in Egypt with Wadi Dara. The company is exclusively distributing NOVOgen Brown Light and NOVOgen White Light breeds throughout the entire country.

The first layer breeder flocks were placed in May this year. Commercial layer placements is starting in November. At term, Wadi Dara is planning to produce 10M layers DOC/year. The market has shown a keen interest in this new project, and supply contracts with major egg producers have already been signed. Therefore, the first months of production are already becoming fully booked!

Guénaël Guillaume, NOVOGEN area sales manager, Middle East: “We are very pleased to collaborate with Wadi Dara, together we can develop NOVOGEN’s presence in Egypt. The Wadi Dara team has a great deal of experience in the poultry industry and has been demonstrating its high motivation and professionalism in this new project. By adding the outstanding performances of NOVOGEN breeds plus the support from our experts team, we have all the ingredients for a huge success.”

Dr Alaa-Aldin Mostafa , General Manager of Wadi Dara: “The NOVOgen Brown Light and NOVOgen White Light have already proven their capacity to adapt to Egypt’s challenging conditions and meet egg producers’ expectations. With the strong collaboration between both the Wadi Dara and NOVOGEN teams, we are fully confident in the success of the project”.

Additional Information

For any information request, please contact us: contact.novogen@novogen-layers.com

Arce Avícola, strengthening and diversifying egg production in Panamá

Arce Avícola, strengthening and diversifying egg production in Panamá

Arce Avícola, strengthening and diversifying egg production in Panamá

Arce Avicola, NOVOGEN´s client in Panama, is strengthening its presence in the Panamanian market by introducing new cage-free eggs. Projected to represent 10% of its total egg production, Arce Avicola seeks to expand its name in a market niche for consumers seeking a quality product, with the backing of NOVOGEN. 

It has already been 5 years since NOVOGEN started collaborating with Arce Avicola. During this time NOVOGEN has supplied very competitive genetics that have proved capable of performing at a highest level, despite the harsh environmental conditions. Additionally, an important work synergy between the genetic supplier and Arce´s technical staff has been achieved to the benefit of Panamanian egg consumers.

Tomás Pérez, NOVOGEN´s Technical and Commercial Support Central America: “We are very pleased to work with Arce Avicola, we are very enthusiastic about the determination of this company to diversify its egg production in the country. We would like to thank Arce Avicola for the trust they have placed in our product.”

Dr Rafael Gonzales, Egg Production Manager: “The product supplied by NOVOGEN allows us to work properly despite the harsh environmental conditions in Panama. The egg quality we are currently achieving has made it possible for us to make a significant impact on the market.”

Ing Efrain Rodriguez, Responsible for Nutritional Management at Arce Avicola: “the NOVOgen Brown layer is a very impressive product that has been demonstrated to be economically efficient and capable of performing well under any environmental condition. In addition, their technical service and the synergy we have built together, between them and our technical staff, has allowed us to obtain the maximum potential from our layers.”

Additional Information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOGEN STAY CONNECTED TO THE FIELD

NOVOGEN STAY CONNECTED TO THE FIELD

NOVOGEN STAY CONNECTED TO THE FIELD

The Covid crisis and the related difficulties with travelling have deeply affected our activities and means of communication. In these circumstances, staying connected to the industry and our customers is a priority for our team of experts who are specialized in various areas: farm management, nutrition, hatchery, quality, marketing… As a common rule in any crisis, adaptability and flexibility are the best way to come out of it stronger.

 

Therefore, we have implemented complementary approaches so we can provide all the necessary support :

  •  Online meetings with different approaches depending on the targeted audience and message:
  1. Novogen technical and sales representative team: webinars are regularly organized in order to share knowledge and market update. Another benefit is that, despite social distancing, everyone is going in the same direction and feels part of one team.
  2. Novogen partners: regular confcalls or webinars allow to keep in close contact. Our priority is to keep providing all the necessary technical and marketing support, especially when field visits are not possible.
  • Field Visits

Thanks to our global network of local experts, customer visits are done whilst fully respecting all health precautions, depending on each country’s situation. When necessary, visits to farms, hatcheries and face to face meetings remain the most efficient way for technical follow up and performance optimization.

Since the Covid crisis, we have been adapting and developing new ways of market approaches. The combination of online and physical meetings has proven its efficiency in terms of time and cost savings but mostly in terms of results.

Be assured that the entire Novogen team is there for you and ready to answer all your queries.

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

The practical basics for a good shell quality

The practical basics for a good shell quality

The practical basics for a good shell quality

Egg shell quality is a major parameter to consider in layer flock management. It has a direct effect on layer flocks longevity and the economical result. An appropriate management combined with high genetic potential allow Novogen flocks to ensure premium egg quality until end of laying cycle. Barring major incidents, such as a vitamin D deficiency for example, egg quality is easily maintained until mid of production. Then, flock fatigue, correlated to its aging, inevitably affects the quality of the shell. It is possible to mitigate this aging-related effect, provided good management has been implemented before measuring its effects! Prevention is always more cost-effective than the cure!

The practical steps for maintaining good shell quality until the end of the flock are as follows:

  • The pullet quality (weight & homogeneity)

It is recognised that a quality pullet subject to light stimulation, i.e. at standard weight and in a homogeneous flock, is a determining factor in achieving a good laying peak, high persistency, but also good shell quality! This starting point is to be observed in order to optimise the performance of your batch. The brooding period is therefore the best time to invest in the future!

  • Light stimulation timing

Once the pullets are ready by achieving targeted bodyweight and uniformity, it is possible to perform light stimulation. It should not take place at too low bodyweight, otherwise it will reduce the egg weight and also the quality of the shell at the end of the laying period. Effective stimulation involves increasing daylight length by at least 3 hours over a short period of 3 weeks.

  • Feeding in production

A young layer will easily mobilise calcium from her medullary bone to form her shell every day, mostly at night. However, this must be supported by providing enough carbonate. In general, the coarse/fine carbonate distribution is approximately 60/40 in brown hens and 50/50 in white for a calcium intake of around 4 g minimum / hen / day. The feed should be chiefly ingested in the afternoon and just before night-time to promote good nocturnal calcification.

 

Graph. : Egg calcification process in laying hens

In the event of extreme heat and when allowed by local regulation, lighting in the middle of the night, coupled with food distribution and access to water can be used to maintain the consumption levels. The shell quality of a hen with too low feed intake will deteriorate more quickly with age.

It is important not to wait for the quality of the shell deteriorate to act, because for some hens, it will be too late! Decreasing phosphorus often improves shell quality because it competes with calcium for absorption. It is possible to start gradually lowering it from 40 weeks. It also optimises feed costs! At the same time, add more calcium. With age, egg size naturally increase so there is more shell to be created. From 4 g per hen per day, this can be increased up to 4.5 g at the end of the laying period.

  • Addition of further calcium

Manual or automatic intake of additional calcium, 1 to 2 g / hen / day in the afternoon improves shell quality in older hens. Marine origin shells are a good source of coarse calcium provided this raw material has good sanitary levels!

  • Additives

End-of-laying additives intended for shell quality can compensate for shortages occurring during the flock. This solution is often more expensive than investing in “basic” nutrients such as calcium, so it has to be timed properly. It is a last resort curative solution.

Therefore, the good management of layer flock, as well as of their diet, makes it possible to limit the effects of age on laying performance. Investments in “basic” nutrients such as calcium, phosphorus and pullet feed can directly improve shell quality. It is also important to optimise feed consumption in relation to amount ingested and distribution times. Layer flock management and nutrition must work together to allow expression of the genetic potential and thus achieve the best performance.

Shell quality is a constant preoccupation in layers, which must be prepared from the youngest age. I too often see a certain negligence in the quality of the pullets, whatever the country, which unfortunately degrades the production performances. Investing in pullets allows you to start on a good basis, which is essential.

Antoine Le Calvé

Nutrition Specialist, NOVOGEN

Additional Information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOgen White Light, a reference in Europe

NOVOgen White Light, a reference in Europe

NOVOgen White Light, a reference in Europe

In recent years, the egg production market in North-West Europe has been gradually changing from brown to white. To meet this new demand, Verbeek Hatchery Holland, Novogen’s distributor in this area, offers NOVOgen White Light as a perfect product for its customers looking for egg number instead of egg mass.
The Novogen White Light includes all the basic features Novogen genetics is known to offer, such as efficient production, calm behaviour and a good feather covering. Verbeek Hatchery, a leader in the pullet market, aims to achieve at end of rearing an optimal growth and pullet development, together with a good feed intake capacity. In practice, this combination results in the remarkable early egg weight increase of the NOVOgen White Light.

In short, the main market characteristics of the NOVOgen White Light include:

  • High number of first-grade eggs
  • Low feed intake per egg
  • Easy to manage layers
  • Good and high early egg weight > 53 gram
Above potential output is confirmed by many producers.

Poultry farmer Stefan Frenken from Sterksel (south of the Netherlands) has reached his 3rd Novogen White flock of 70.000 hens at his farm. The 4th flock will be placed soon. ‘All flocks are characterized by stabile egg production, with good persistency. In addition, the behaviour in our alternative system is very good. No problems with trooping on floor and system eggs. Overall, it is a very calm hen, with low mortality as a result,’ says Mr Frenken.

Organic producer Lex Verbeek from Steenbergen tells a similar same story. Since 2017, Lex Verbeek is keeping his 3rd organic Novogen White flock of 18.000 hens. The last flock was transferred in May.

‘The previous flock produced well above standard, with only 4,8% mortality at 82 weeks and only 8 eggs below 50 gram,’ says Mr Verbeek. ‘A bonus is the behaviour of this hen. We have still not had any problems with floor or system eggs’.

Poultry farmer Jan van Gestel from Diessen has reached his 3rd Novogen White flock on his farm, consisting of almost 40.000 hens. From the live stream inside the house (http://www.eenheerlijkei.nl/camera.html), the flock can be monitored day and night. As shown in the image, the current flock of 60 weeks still flaunts a perfect feather covering. Furthermore, the farmer is very happy with the efficient feed intake and high persistency.
The Van Gestel family has a webcam inside the house
to monitor the NOVOgen White hens continuously.
Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

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