NOVOGEN IS PLEASED TO ANNOUNCE A KEY-PARTNERSHIP IN INDIA

NOVOGEN IS PLEASED TO ANNOUNCE A KEY-PARTNERSHIP IN INDIA

NOVOGEN IS PLEASED TO ANNOUNCE A KEY-PARTNERSHIP IN INDIA

With 1.21 billion people  India is  the second largest country in terms of population after China. The country has one of the world’s fastest growing economies and it is the 7th largest in the world in terms of GDP.  India’s economy is diverse : Major industries include cars, cement, chemicals, consumer electronics, machinery, mining, pharmaceuticals, steel, textiles and ….the food-industry with a strong rural sector and a lot of land dedicated to farming! As far as the layer population is concerned, India has reached about 250 million commercial layers . Yearly egg consumption per capita is 76 eggs. Such a key-market need a key-partner…Therefore NOVOGEN entered into discussions with Suguna which resulted in them signing a long-term agreement.

Suguna Foods Private Limited is a billion-dollar Indian multinational food products company headquartered in Coimbatore, South India. Suguna ranks among the top ten poultry companies worldwide. With operations in 16 states across India, it offers a range of poultry products and services . The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen chicken.

 

Finally Suguna features as a family-owned company and relies on a successful business-model with this contract farming concept. As said the MD of the company Mr GB Sundararajan, Suguna foods aims to be the Protein leader in India. And no doubt that eggs and NOVOGEN will help …!

 

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Feed strategies in a raw materials bull market

Feed strategies in a raw materials bull market

Feed strategies in a raw materials bull market

The upward trend in the price of raw materials (RM) for about 1 year is continuing. Feed prices will therefore probably remain high, at least in the first half of 2022. Since feed accounts for nearly 60-70% of the cost of an egg, there are different strategies to limit this cost. Do no change is one, but if the selling price of eggs does not follow the price of the feed, the profit margin will be strongly affected. What should be done then?

Working with long-term R. M. procurement contracts is a good basis. A high coverage rate (= if you need 100 T of soybeans next month, and you have an agreement for 80 T = 80% is your coverage rate) ensures good long-term security. This also avoids R.M. supply disruptions, which unfortunately can occur frequently in an expensive R.M. context. Finding new R.M. in order to reduce the overall increase is also a good practice. Typically, they will be less expensive and will increase in price more slowly than the current R.M.

However, a new R.M. may require a new additive in order to optimise performance or limit the negative impact of anti-nutritional factors. This means adding enzymes or mycotoxin binders. In this case, it is necessary to calculate its Return On Investment (ROI) taking into account the low price of the new R.M. but also the associated additive, it is called combined ROI. A regular and well-targeted control plan will be the basis for properly characterising this new R.M., by definition less well-known than soy, for example.

At the feed plant, the choice (other than investing in more efficient and energy-efficient equipment) is limited to changing the presentation of the feed. Mash remains the least expensive presentation compared to crumble or pellet. In the mash presentation, a coarser grind will use less energy. Any change in presentation of the feed requires informing the farmers in order to properly adjust the feed distribution technique as well as managing emptying of the feeders. Otherwise, the risk on the farm is a marked deterioration in results. Adding whole grains for a portion of the food is also a possible option.

Another optimisation strategy is to properly control the health, particularly the intestinal and hepatic aspects, of the laying hens. Good digestion allows the nutrients present in the ration to be used optimally. The basis is of course a well-balanced feed that fully matches the animals’ needs. Insoluble fibre is a crucial nutrient enhancing digestion but unfortunately it sometimes has low availability in some countries. Insoluble fibres is beneficial for intestinal health but also the quality of the droppings. A minimum of 3.5% cellulose is recommended for cage system and 4.5% minimum for alternative systems. Many additives can also contribute positively to the overall health of the animals. They should always be tested in your local context to validate them.

In relation to the liver, safeguarding and helping it recover regularly is beneficial. This involves hepato-protective treatments approximately every 5 weeks. The liver is very much drawn upon to deposit the egg yolk so helping it with a little oil in the feed improves its health.

In terms of formulation, making an audit of the formulas and validating the coherence between the nutritional levels compared to the performance in the field remains the basic principle that should be carried out regularly. Each crisis involves questioning the value of nutritional levels and additives (already incorporated or potential). Sometimes voluntarily accepting a moderate deterioration in the results in order to save on the cost of the feed and ultimately get a profitable result can be justified! Optimising the feeds more frequently will help better track the increases in R.M., by limiting their impact, but the gain will be marginal.

All these strategies must be adapted locally to each farm. They all have positive impacts but sometimes also negative points. As always is the case in nutrition, it is a matter of finding the right compromise and then adjusting it according to the performance. Nothing is fixed, and above all not a feed formula, which must evolve according to the need of the animals and your production target. Nutrition and the farming technique must always work together in order to forward in the same direction.

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For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOGEN ENTERS THE PARAGUAYAN MARKET

NOVOGEN ENTERS THE PARAGUAYAN MARKET

NOVOGEN ENTERS THE PARAGUAYAN MARKET

Present in several countries of South America, NOVOGEN is now an actor in the Paraguayan market.

Indeed, in March 2021, one of the country’s leading egg production companies, Huevos San Carlos, installed its first batch of NOVOgen Brown. This first batch was delivered in excellent condition from the NOVOGEN DO BRASIL hatchery located in the Sao Paulo region.. Since Paraguay is only a market for commercial laying hens, all day-old chicks are imported from either Brazil or Argentina. Technical follow-up is performed by our Brazilian teams in close collaboration with the production managers of the company. The fluidity of the information as well as full collaboration have contributed to the success of this first batch with excellent prospects for production results.

In July 2021, two other batches were also placed in Paraguay for a company that is a benchmark in this market. The pullet results are also very good.

The NOVOGEN DO BRASIL team is delighted about its entry into a new market. All of these results herald excellent performance for 2022.

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For any information request, please contact us: contact.novogen@novogen-layers.com

Development of NOVOGEN in Russian market

Development of NOVOGEN in Russian market

Development of NOVOGEN in Russian market

This year we delivered the first NOVOgen Brown PS flock to the Russian market. With  around 150 million layers, Russia is one of the world’s largest egg markets and a key country for NOVOGEN in the area. A cooperation  agreement  was signed in 2020 with Chaika, one of the largest Russian day old chick suppliers, for the supply of breeders. With their state-of-the-art hatchery and high level of biosecurity, they will be able to fulfill any demand from their customers.The NOVOgen Brown PS flock was delivered by regular flight. Despite a long transportation time, the chicks arrived in excellent condition.

NOVOGEN is very proud of this new cooperation project in Russia with such an esteemed company as Chaika. The well-coordinated work between the two companies has already proven its effectiveness.

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ZOOM ON :  The R&D team

ZOOM ON : The R&D team

ZOOM ON : The R&D team

The R&D department, at the heart of NOVOGEN, exists to create and develop high-performance, competitive lines to satisfy all laying hen markets. To achieve that, the department needs to be innovative, knowing how to anticipate trends in the market – particularly when it comes to societal expectations – but also conduct the established breeding program with the utmost rigour.

Since 2008, NOVOGEN has been innovating intensively in R&D with the successive development of new selection systems such as breeding in collective cages followed by breeding on floor. The R&D team has also managed to improve selection processes constantly, and to introduce new technologies such as genomic selection. NOVOGEN has also managed to surround itself with world-renowned scientific partners such as INRAE and SYSAAF. The various research work carried out has helped speed up and consolidate the breeding program.

Looking beyond these innovations and developments, the quality of information collected from farms is decisive in maximising genetic progress. The work of selection is in fact a succession of tasks, each one as important as the last.  The qualities of the lines obtained depend on the breeding scheme, but also on the rigour and reliability of the work done throughout the whole process (identification, traceability, monitoring of farms, measurement and gathering of phenotypes, data verification and analysis, selection of the best individuals etc.). This work, carried out in partnership with farmers, allows more accurate genetic assessment of the birds as a result.

The R&D department is first and foremost a team effort, with complementary skills coming together to allow selection of the best possible lines. The team’s enthusiasm and dynamism allow us continually to develop new innovative projects that continue to bring real differentiation between NOVOGEN lines and others in the egg market.

 

2021-Equipe-Suplly-Chain

R&D team

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