In March, NOVOGEN team had the pleasure to welcome two feed companies, ABZ in together with Vitelia and Agruniek Rijnvallei, from the Netherlands.These visits have been an opportunity for NOVOGEN team to present an update about the latest development in NOVOGEN.

Mr. Mickaël Le Helloco, CEO of NOVOGEN and Mr. Hans van Leeuwen, Area Sales Manager for North & Central Europe have started the program by a general overview of the global egg market, the general trends observed in the different continents, and the presence of NOVOGEN products worldwide.

The second part of the program was dedicated to the latest development in R&D. It has been the opportunity for Mr. Thierry Burlot, Chief Geneticist of NOVOGEN, to explain the investments and orientation of the breeding program of the past years which led to the fast genetic progress observed in the field with the new generations of NOVOGEN products. Through the visits to R&D facilities, the two groups have been able to see the investments and have a strong idea of the further development of the NOVOGEN commercial layers. A specific focus has been made on the new Novogen White Light which has been recently introduced in the Dutch market. 

The program was concluded by Mr. Ozgur Korkmaz, Nutrition Specialist of NOVOGEN, with the presentation of the new Nutrition Management Guide published early this year. These nutrition sessions have been interactive sessions, with very interesting exchanges and practical approaches led by Mr. Ozgur and VERBEEK team, Tijn Somers, Ton Boerkamp and Harm-Jan Ploeg. 

This time of exchange with companies which are in daily contact with the egg industry is one of the priorities of the NOVOGEN team, this ensures that our breeding program remains well-adapted to meet the needs of egg producers. On the other side, both companies, ABZ in together with Vitelia and Agruniek Rijnvallei, have been able to go back home with a better understanding of what egg producers could expect from NOVOGEN products and how to adapt the management of the products to the consistent improvement of the performances.

Agruniek Rijnvallei team

In February, NOVOGEN had the pleasure of hosting guests from Pakistan. Mr. Danish Mahmood and Mr. Ali Raza are part of the second generation of Samundri Chicks, NOVOGEN’s distributor in Pakistan for the NOVOgen White Light breed.

The purpose of their visit was to learn more about the NOVOGEN breeding program, which is designed to select breeds that produce a high number of eggs with low feed conversion ratios. The program focuses on developing robust birds capable of thriving in challenging conditions while maintaining a calm behaviour for easier management. As a result, the NOVOgen White Light breed has achieved outstanding performance in Pakistan, where it is one of the market leaders.

The visit also provided an opportunity to exchange technical knowledge, including field visits to hatchery, R&D facilities, commercial farms, and Le Men feed mill.

The combination of NOVOGEN’s genetic expertise and Samundri Chicks’ professionalism and market knowledge sets the stage for a bright future in this collaboration.

               Visit Le Men feed mill

NOVOGEN provides specific technical support for each partner. Our team of international experts travels worldwide to offer comprehensive assistance, covering all aspects of farming, from nutrition to health. Numerous seminars and training sessions are organised with the support of our partners.

Below is a retrospective of our most recent seminars.

• El Salvador: a training seminar for Egg Producers

We thank our distributor Agroindustrias Dos Osos for having organized this round of seminars and we look forward to continuing the mutual collaboration to support the egg industry in the area.

• Philippines : farmer’s Meeting with Vitarich, our partner 

Meeting with Group of Farm Owners  in Batangas

Andrea led a seminar on NOVOgen White Management Principles, addressing three key questions from attendees: (1) the nutritional requirements of the strain, (2) the egg size and body weight of NOVOGEN birds, and (3) what sets NOVOGEN genetics apart from other strains.

NOVOGEN takes a great pleasure in closely monitoring our customers  who have interest in the feed milling process. To produce best quality, evaluating the microbial content in finished feed is essential. Our Nutritionist, Mr. Ozgur Korkmaz, and Technical Manager, Abdullah Al Mamun, visit our valuable customer, Paragon and Diamond.

During this visit, they engaged in an in-depth discussion and assessed the Standard Operating Procedures (SOP) for high-quality feed milling.

This exchange will contribute to the continuous development of both partners.

AGOTZAINA started its laying activity in 2020, becoming a partner with NOVOGEN for the development of the Spanish egg market. Since the integrated poultry company has developed rapidly, continuing its expansion path to become a leader in the table eggs and industrial egg market. Through their competent technical structure and directly supported by the genetic of NOVOGEN.

Starting from flocks of NOVOgen Brown breeders, the entire production process up to the egg production is spread throughout the Spanish territory and managed by the company owners. Breeding of parent stock, incubation of hatching eggs and subsequent hatching of NOVOgen Brown chicks, reared and egg production are controlled directly by the veterinary technical team and always supported by the NOVOGEN technical service.

Ramon Sales, Production director “Since the beginning with Novogen support, we push our local technical team to identify the critical points of breeding. Currently, the pullets intended for egg production reach performance standards of the breed, and consequently, the required production results are satisfied.”

AGOTZAINA have 30 000 NOVOgen brown parent stock, able to hatch more than 100 000 commercial layer chicks per week. The NOVOgen brown chicks are reared in all systems (floor, aviary and cages). A big network of farms distributed throughout Spain ensures a significant production of eggs for consumption and processed products based on eggs.

The rapid progress of the AGOTZAINA company and the continuous exchange of technical and commercial information with NOVOGEN currently constitutes a solid starting point to further increase in the egg market in Spain.

Andrea Beneventi, Poultry technical specialist: “From the beginning, NOVOGEN has ensured a technical presence to ensure that the genetic potential of the NOVOgen brown could meet the demands. All technical management advice from the first day of life of the chicks is put into practice on the field.” And Ramon, Production director of Agotzaina adds, “The close collaboration between NOVOGEN and Agotzaina helps us in our constant progress and allows us to achieve optimal performance. Novogen’s technical support is precious to us.”

As is well known, the main objective of the Spanish market is to have the maximum quantity of “jumbo” eggs with an excellent brown color of the shell. That’s why the management needs to be adjusted according to this production target. Andrea says: “We work on a lighting program adapted to the market needs of the egg size in Spain. As well as the management of pullets based on weight; it is a cornerstone of egg production to always obtain pullets with excellent health and body weight for them be ready to lay.”

In parallel, Agotzaina also work on the nutritional aspect with our nutritionist, Ozgur Korkmaz, on adapting the feed distribution to be able to stimulate correct feed consumption. But also, on feeding phases and presentation of the feed through continuous exchange of information. NOVOGEN team constantly ensures a technical and commercial assistance service to the AGOTZAINA company in constant expansion on the Spanish egg market. 

With All in One, our clients are never alone on their farms, wherever they are in the world! Our team of international experts is by your side to understand your needs and anticipate your development, address your challenges, provide advice and technical assistance on all aspects of farming. Don’t hesitate to contact us! #All In One

For any information request, please contact us: contact.novogen@novogen-layers.com

Ozgur Korkmaz, Novogen´s Nutritionist and Tomás Pérez Moya, Novogen´s Area Manager for the Americas visited Novogen Perú, our distributor, for technical assistance and commercial support.

We thank Novogen Peru for all the efforts placed onto delivering a good quality product. We wish them great success for the future.

Verbeek Netherland sales team including the sales team Germany and Poland visited Novogen in France in October.

Some of the new salespeople were for the first time in NOVOGEN facilities and head office. The group of 18 people was accompanied by the new managing director Gerrit Morren.Verbeek is now investing in Poland in a new hatchery to produce 12-million-day old chicks.

The two-day visit was characterised by fruitful exchanges and collaboration, particularly during the various presentations made by our management team. The presentation on NOVOGEN’s development in other parts of the world, given by Mickaël Le Helloco, CEO of Novogen, appealed to the entire group. In addition to the presentations, the Verbeek teams enjoyed a tour of our facilities, including our R&D breeding farm and hatchery.

It is important for the Novogen breeding company to know the salespeople of each of its distributors and how their products are doing on the market.

This visit was a great opportunity to build on the long-standing relationship between the Verbeek and NOVOGEN teams.