The word of our teams ….

The word of our teams ….

The word of our teams ….

Meeting with…
Justine MEHEUT

Export Sales & Logistic Assistant

What are your main tasks?

My main mission as an Export Assistant is to ensure that international customer orders are fulfilled correctly.
The Export Assistant receives the orders from customers, takes responsibility for organising the dispatch of chicks or eggs, right up to delivery. She also ensures customer follow-up and payment. This means that she organises logistics management and the administration part of the order.
She carries out registrations, follows up on customs documents and provides regulatory forms.This job requires good interpersonal skills, as well as a rigorous attitude.

Which departments/people do you particularly work with in-house? And externally?

We are the middleman between the area sales manager, local NOVOGEN representatives, the customer and the planning department.
Internally, we also work regularly with other departments like the QSE and the Accounts department. Companies outside NOVOGEN, such as transport carriers, freight forwarders and the ICC with whom the export assistant is in regular contact, are needed to fulfil her main task.

What does a typical day look like?

There not really any such thing as a typical day. The days fly by but they are all different. Each order has its own constraints, and sometimes it is difficult to anticipate new requests from our customers or their authorities, especially in the current context with the Covid 19 pandemic and avian flu.


What do you enjoy about your job?

Interaction with each of the company’s departments, whether they are in France or all over the world. That is what makes this job interesting, and I would also say that when you work with live animals, you never get bored wink !

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Global egg market trend

Global egg market trend

Global egg market trend

As a layer breeding company, it is a priority for NOVOGEN to follow egg market trends. Such close contact with the field allows us to anticipate market changes and adapt our breeding programme accordingly to ensure NOVOGEN breeds fulfils customers’ expectations. Therefore, we are pleased to share our latest world egg market update with you.

A growing market

Among all animal protein sources, eggs are a multi-advantage food product:

  •  High quality and heathy protein
  •  Low greenhouse gas impact
  •  Relatively affordable protein source in comparison with other animal sources
  •  Easy to cook in various recipes and consumed all over the world

For these reasons and many more, the world egg market has been witnessing a yearly growth of around 2% for more than 2 decades.


Graph : Development of global egg production from 2008 to 2018 (FAO stat, 2018)


According to a NOVOGEN market study evaluation, this trend will keep going for two main reasons: 

  • Global population growth: according to the UN (2019), the global population is expected to grow from 7.7 billion in 2019 to 9.7 billion in 2030 (+0.7%/year on average)
  • Growth in global egg consumption: average global egg consumption is around 160 eggs/capita. The following map illustrates the potential growth in consumption per area.

Figure 1: Egg consumption/capita/year (NOVOGEN, 2019)


A global balance between brown and white egg production

The global egg market is mainly divided between two colours: brown and white eggs. The table below shows significant differences between areas in the colour of the eggs produced. The main reason is the traditional behaviour of customers, who are used to eating a certain colour of egg. Despite the fact there is no difference at the consumer level, very few markets are switching from one colour to the other.
Looking at the global level, production is almost balanced between the two egg colours, with 47% white and 53% brown eggs. It should be noted: other egg colours are less important even if tinted (or pink) have a tangible market share in some markets.

Table 2: Global brown and white egg production (NOVOGEN 2020)


A variety of production systems

A major trait of the egg market is the variety of production systems used in the field. The figure below has divided them into 3 categories:

  • Cage system: battery or enriched cage farm
  • Traditional alternative: a traditional farm using a floor system
  • Social alternative: cage free farm (aviary, free range, organic farm…) answers to new social demand with regards to animal welfare

Distribution of production systems by region


Social alternative systems are rapidly developing in Europe and North America. Such systems are also now starting to develop in new markets such as Brazil, South East Asia. Nonetheless, looking at the global level, the cage remains the first system of production used worldwide.

To conclude

The growth of the global egg market and its evolution will benefit the egg industry and those companies able to adapt to these new trends. As a layer breeding company, the NOVOGEN R&D programme is continuously adapting to ensure our breeds answer to customer demand.

With the NOVOgen White and NOVOgen Brown breeds, we are able to propose a very efficient solution for the brown and white egg market in all environments and climates.

NOVOGEN is also a pioneer in selecting for bird behaviour by using various production systems for cage and floor. It allows our breeds to adapt to the different systems of production encountered in the field.
Efficiency and innovation are in NOVOGEN’s genes and allow us to contribute to developing the global egg industry.


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NOVOGEN breeds have proven their ability to adapt and perform in various environments all over the world. Nonetheless, in order to fulfil this high genetic potential, the management and nutrition of the flock must be closely monitored and adapted to the local environment.

A major aspect of achieving successful layer flocks is ensuring good pullet quality. During the rearing period, close attention must be paid to flock growth and preparation for laying in line with the following considerations:

  • Biosecurity
  • Optimal weaning and breeding conditions
  • Regular bird weighing
  • Management of sexual maturity

Biosecurity of livestock

Biosecurity is fundamental to obtaining pullets that are ready to produce in the best conditions. This involves preventing any risk of contamination or infection and using a vaccination programme adapted to local conditions. This facilitates flock management and allows pullet quality to be optimized.

Weaning and breeding conditions

The breeder’s recommendations should be taken into consideration when making decisions on stocking density and on how to manage the different stages of the feed and lighting programmes. These recommendations should be used as guidelines; it may be necessary to adapt them according to local conditions, flock body weight and uniformity.


Table: NOVOGEN stocking density recommendations by production system, climate and age


In order to develop the animals’ growth and especially their appetite, it is recommended to include a daily period when the feeders are empty, in the middle of the day from 4 weeks of age. This practice stimulates a fast daily intake of feed during the rearing period, which in turn induces a good eating capacity at the onset of lay. The number of feed distributions should be reduced as much as possible in order to prevent the birds from selecting feed particles.

Feeding schedule chart


Regular bird weighing

By around 7-8 weeks, the chicks have already developed their structure as future layers, as such, early weight gains are essential. Indeed, a weight shortfall in the first few weeks impairs production performance. As shown in the figure below, most of the bone structure, muscles and organs are completed by 8 weeks of age. If regular weekly growth is not ensured, there is the risk of an excessive accumulation of body fat and insufficient muscle mass and organs. It is recommended to concentrate on increasing the pullet’s body weight before 7-8 weeks of age to favour a good-quality layer right until the end of the flock.

A common practice is to weigh the pullets weekly in order to monitor the evolution of their growth and adapt the flock management and nutrition accordingly. Flock uniformity should also be measured, with a target of over 80%. A high uniformity favours a high laying peak and persistency as well as a good uniformity in the egg weight.

Graph: Pullet growth development


Managing sexual maturity

Sexual maturity and production are largely influenced by the changes in day length to which pullets are exposed. A carefully chosen lighting programme will help to optimize the performances of commercial layers. Sexual maturity and bodyweight at sexual maturity influence egg production, egg size and liveability.

It is difficult to advise a universally optimum and perfect lighting programme, it always has to be adapted to your own situation. The lighting programme during rearing can be divided into 3 phases as illustrated here.



  • This first phase of the lighting programme has a direct effect on pullet growth. A slow step-down programme allows a longer feeding time per day and thus favours early growth.
  • Light duration during the plateau can vary according to different parameters:

–        Dark house: Plateau from 8 to 12h of light  Can be adapted according to pullet growth.

–        Open side house: Maximum day length depends on natural day length encountered at 16 weeks.

–        In any case: Never increase day time before sexual stimulation!

–       Bodyweight is the main indicator to determine age during light stimulation. It will depend on the production and egg weight target. In open house and hot climate conditions, it is recommended to wait for 2 to 5% of production before starting stimulation.

  • Introducing light stimulation too early might stimulate as yet immature pullets, which would then lay smaller eggs and be more susceptible to prolapse issues. Pullets that start to lay too early also tend to use up their reserves during production. As a consequence, such birds stop laying earlier.

Control of the lighting programme and its anticipation is a key point for proper flock management. It has to be monitored according to its target of production even though other parameters (feeding programme, sanitary challenges and conditions of production) can attenuate its effects. In all cases, it has to be adapted according to the local conditions.

As a conclusion, body weight and uniformity are the main indicators for monitoring the condition of a layer flock during rearing. It is therefore essential to carry out regular monitoring, especially if the breeding conditions are challenging (temperature, bright building, etc.). A low average weight and/or high flock heterogeneity during the rearing period will have adverse effects on future production capacity. Multiple parameters (lighting and food programmes, compliance with breeding, sanitary standards, etc.) must therefore be respected and adjusted if necessary in order to allow the breed to best express its genetic potential. NOVOGEN teams always remain available to discuss these topics in detail.

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Fazenda de Toca was founded in 2009, and has become the biggest producer of organic eggs in Latin America and a centre for large-scale organic production. It is currently considered to be a national benchmark for animal welfare, as well as a model of environmental, social and economic sustainability.

Organic eggs are the flagship product and are retailed and distributed in many regions of Brazil. Toca also produces its own organic cereals such as corn, soy and wheat, fostering a productive system in harmony with nature. 

NOVOGEN is delighted that NOVOgen Brown genetics have been chosen by Fazenda da Toca to contribute to the development of this sustainable project.


After the first NOVOgen BROWN flocks received in 2020, Rodrigo Cobrelo, the Head of Production, was instantly won over by the breed: “We wanted to test this strain which is very present in Brazil but which remains unknown on our farms. We were pleasantly surprised by how docile it is. This is a crucial characteristic in our alternative systems, because it enables us to improve our technical results: liveability, flock uniformity and an easy of management. This makes the day-to-day work of the staff easier. In production, shell quality is of the utmost importance for us. Using the NOVOgen BROWN strain, we are completely satisfied. The final point to mention is the Novogen Do Brasil team’s technical follow-up and their reliability since the flocks were introduced. We have regular discussions and visits, which enable us to become familiar much more quickly with the genetics”.

The proof of this level of satisfaction is that the introduction of NOVOgen BROWN flocks will be speeded up in 2021.

Alexis Carfantan, Head of Marketing, looks back on this collaboration:  “We are very proud that the entire NOVOGEN DO BRASIL team is working alongside Fazenda da Toca, a company where the production output has increased tenfold since 2017. We would also like to take this opportunity to congratulate the entire team for all the recognition they have received in recent years. Among others: “Better Company for the World” by Sistema B, “Humanised Company” by Conscious Capitalism, Development of several environmental and social programmes…

The aim of all these initiatives is to promote a harmonious, sustainable environment, with the goal of having a positive impact on the population and the planet.

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New developments in Asia for NOVOGEN

New developments in Asia for NOVOGEN

New developments in Asia for NOVOGEN

With a population of around 31 million, Nepal is a culturally rich, landlocked, multi-ethnic, multilingual and Hindu country bordered by India and China and with a border close to Bangladesh and Bhutan in the east. Nepal has a diverse geography, including fertile plains, subalpine-forested hills, and eight of the world’s ten tallest mountains with over 8000 metres, including Mount Everest, the highest point on Earth. Kathmandu is the capital and the largest city. Nepal’s economy relies a lot on agriculture (rice, tobacco, Himalayan herbs, spices etc…), hydropower and tourism whilst working towards developing the associated industrial activities.

Located in the capital Kathmandu, the Khukuri Group was established in 2004 with its main business activities being: veterinary pharmaceuticals, biological, feed additives, animal feed (mash and pellet) and breeding activities by Khukuri Agro Farms Pvt Ltd operating from Chitwan – the poultry capital of Nepal. Aspiring to a common project for developing the Nepal market, Khukuri has entered into a partnership with Novogen. Thanks to new, well-located breeding farms and a well-equipped hatchery, the objective is to meet the needs of the market with high-quality chicks and effective genetics.


In addition, the supply-chain and professional  services from Khukuri will be at the disposal of the egg-producers whilst at the same time Novogen expertise will be deployed to support our new partner. In conclusion, it will be a perfect mix of competences. As Dinesh Raj Mishra, Executive Chairman, said any successful team work needs to be driven by  the 4 C values: Confidence- Commitment- Consistency- Courage. An additional reason why Novogen suits with Khukuri motto “Pride, Prestige and Synergy Within”.

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ZOOM ON  The Supply Chain team

ZOOM ON The Supply Chain team

ZOOM ON The Supply Chain team

At NOVOGEN, the Supply Chain department plays a pivotal role. Their primary objective is to ensure that our customers’ orders match with our production capacities.

The French team is made up of :

  • Mélanie BADIER and Justine MEHEUT in charge of Sales and Logistics Management. Their tasks range from the receipt of customer requests to monitoring the quality of the deliveries. It involves order management, organising transport and sales support.  
  • Amélie GANGODAGE is in charge of planning. It is her job to respond to customer requests while taking our production capacity into account, as well as the internal and external constraints we are facing.
  • Céline JUNGUENE is in charge of health Certificate. She is tasked with following up our breeding and hatchery control plans, the planning of specific samples to meet the requirements of the countries and the completion of health certificates.

Headed up by Quentin FAIVRE, the Supply Chain team works every day to provide quality products on time to our customers. Deliveries from Brazil and US subsidiaries are complying with the same organisation and quality standard.


From left to right : Amélie Gangodage, Céline Junguene,

Quentin Faivre, Justine Méheut et Mélanie Badier

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