Kazakhstan: Novogen at the “Agro – World” international exhibition

Kazakhstan: Novogen at the “Agro – World” international exhibition

Kazakhstan: Novogen at the “Agro – World” international exhibition

“Agro World Kazakhstan” is the main International Exhibition in the Region like Uzbekistan, Kyrgyzstan, Tajikistan, showing the main trends, products and technology in Agriculture in Almaty.

After an unforeseen halt among International exhibitions, this event from 3 to 5 November has allowed NOVOGEN to meet our partner in Kazakhstan and also make many contacts with egg producers not only in Kazakhstan but also from neighboring countries.

 

Moreover, many forums were organized, one of them being devoted to poultry farming, on the topic – “Modern poultry farming: equipment and technologies”. The NOVOGEN team – Hans van Leeuwen, Area Sales Manager CIS countries and Denis Alferov, CIS Technical and Sales Specialist – presented the positioning of NOVOGEN layer genetics – NOVOgen Brown, NOVOgen White and NOVOgen Tinted on the CIS markets. Beside the presentation, the team could have many interesting exchanges with the attendees.

Additional information

For any information request, please contact us : contact.novogen@novogen-layers.com

SKAB Elevage: distributor of NOVOGEN in Cameroon

SKAB Elevage: distributor of NOVOGEN in Cameroon

SKAB Elevage: distributor of NOVOGEN in Cameroon

With an estimated population of 6 million layers for about 27 million inhabitants, Cameroon is the main egg-producing country in Central Africa.
In search of a distributor in Cameroon, NOVOGEN and SKAB Elevage have finalised a partnership agreement for the production and distribution of NOVOgen BROWN strain on the Cameroonian territory.

This partnership, based on strict production specifications, aims to provide the market with a quality chick having a genetic potential adapted to local characteristics.

The NOVOgen BROWN strain stands out for its high productivity combining egg quality, feed efficiency, calm behaviour and robustness in both cage and floor production.

The partnership also provides for on-site and videoconference training by NOVOGEN teams for Skab’s internal employees (biosafety, management, hatchery, etc.) as well as for the technical team in charge of monitoring layer customers.

Photo: SKAB Elevage hatchery team

Guénaël Guillaume, NOVOGEN Area Manager for Africa Middle East zone: “We are delighted with the partnership set up with the Skab Elevage. The performance of the NOVOgen BROWN strain as well as the professionalism of the Skab Elevage team brings genuine added value to Cameroon egg producers.”

Alain Kenmegne, Director of SKAB Elevage “This partnership with NOVOGEN reflects our ambition to provide the Cameroonian market with an excellent genetic potential coupled with a high-quality chick and a high-quality customer service. To this end, we regularly organise “video training” sessions for our teams in collaboration with NOVOGEN. We also plan to do this soon with our customers”.

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOGEN IS PLEASED TO ANNOUNCE A KEY-PARTNERSHIP IN INDIA

NOVOGEN IS PLEASED TO ANNOUNCE A KEY-PARTNERSHIP IN INDIA

NOVOGEN IS PLEASED TO ANNOUNCE A KEY-PARTNERSHIP IN INDIA

With 1.21 billion people  India is  the second largest country in terms of population after China. The country has one of the world’s fastest growing economies and it is the 7th largest in the world in terms of GDP.  India’s economy is diverse : Major industries include cars, cement, chemicals, consumer electronics, machinery, mining, pharmaceuticals, steel, textiles and ….the food-industry with a strong rural sector and a lot of land dedicated to farming! As far as the layer population is concerned, India has reached about 250 million commercial layers . Yearly egg consumption per capita is 76 eggs. Such a key-market need a key-partner…Therefore NOVOGEN entered into discussions with Suguna which resulted in them signing a long-term agreement.

Suguna Foods Private Limited is a billion-dollar Indian multinational food products company headquartered in Coimbatore, South India. Suguna ranks among the top ten poultry companies worldwide. With operations in 16 states across India, it offers a range of poultry products and services . The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen chicken.

 

Finally Suguna features as a family-owned company and relies on a successful business-model with this contract farming concept. As said the MD of the company Mr GB Sundararajan, Suguna foods aims to be the Protein leader in India. And no doubt that eggs and NOVOGEN will help …!

 

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOGEN ENTERS THE PARAGUAYAN MARKET

NOVOGEN ENTERS THE PARAGUAYAN MARKET

NOVOGEN ENTERS THE PARAGUAYAN MARKET

Present in several countries of South America, NOVOGEN is now an actor in the Paraguayan market.

Indeed, in March 2021, one of the country’s leading egg production companies, Huevos San Carlos, installed its first batch of NOVOgen Brown. This first batch was delivered in excellent condition from the NOVOGEN DO BRASIL hatchery located in the Sao Paulo region.. Since Paraguay is only a market for commercial laying hens, all day-old chicks are imported from either Brazil or Argentina. Technical follow-up is performed by our Brazilian teams in close collaboration with the production managers of the company. The fluidity of the information as well as full collaboration have contributed to the success of this first batch with excellent prospects for production results.

In July 2021, two other batches were also placed in Paraguay for a company that is a benchmark in this market. The pullet results are also very good.

The NOVOGEN DO BRASIL team is delighted about its entry into a new market. All of these results herald excellent performance for 2022.

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

Development of NOVOGEN in Russian market

Development of NOVOGEN in Russian market

Development of NOVOGEN in Russian market

This year we delivered the first NOVOgen Brown PS flock to the Russian market. With  around 150 million layers, Russia is one of the world’s largest egg markets and a key country for NOVOGEN in the area. A cooperation  agreement  was signed in 2020 with Chaika, one of the largest Russian day old chick suppliers, for the supply of breeders. With their state-of-the-art hatchery and high level of biosecurity, they will be able to fulfill any demand from their customers.The NOVOgen Brown PS flock was delivered by regular flight. Despite a long transportation time, the chicks arrived in excellent condition.

NOVOGEN is very proud of this new cooperation project in Russia with such an esteemed company as Chaika. The well-coordinated work between the two companies has already proven its effectiveness.

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOGEN: a new partner in Bangladesh

NOVOGEN: a new partner in Bangladesh

NOVOGEN: a new partner in Bangladesh

Eon group is a fast-growing conglomerate in agro-based industry working to provide inputs to farmers (crops & animals) to produce high-yield and high-quality agro products dedicated to consumers. This group is engaged in the manufacture, import and distribution of all types of agricultural inputs, primarily for the national local market and for the global market.  EON group acts with the vision to be a contributor to “Food Security and Safety” in Bangladesh.

The business scope of EON is broad, as EON focuses on poultry (broilers & layers) and operates breeding farms to produce DOC quality boilers and layers. In addition, EON showcases consumer products such as “Country Natural”, a popular brand of value added eggs found in supermarkets. To this end, EON have their own commercial layer operation. EON group is committed to supplying quality layer chicks to the farmer.

To achieve those aims, NOVOGEN’s teams are working hard to support the EON team so that EON can enjoy great success in the egg industry.

 

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

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