FAZENDA DA TOCA, THE ORGANIC EGG SPECIALIST IN BRAZIL, NEW PARTNER OF NOVOGEN

FAZENDA DA TOCA, THE ORGANIC EGG SPECIALIST IN BRAZIL, NEW PARTNER OF NOVOGEN

FAZENDA DA TOCA, THE ORGANIC EGG SPECIALIST IN BRAZIL, NEW PARTNER OF NOVOGEN

Fazenda de Toca was founded in 2009, and has become the biggest producer of organic eggs in Latin America and a centre for large-scale organic production. It is currently considered to be a national benchmark for animal welfare, as well as a model of environmental, social and economic sustainability.

Organic eggs are the flagship product and are retailed and distributed in many regions of Brazil. Toca also produces its own organic cereals such as corn, soy and wheat, fostering a productive system in harmony with nature. 

NOVOGEN is delighted that NOVOgen Brown genetics have been chosen by Fazenda da Toca to contribute to the development of this sustainable project.

 

After the first NOVOgen BROWN flocks received in 2020, Rodrigo Cobrelo, the Head of Production, was instantly won over by the breed: “We wanted to test this strain which is very present in Brazil but which remains unknown on our farms. We were pleasantly surprised by how docile it is. This is a crucial characteristic in our alternative systems, because it enables us to improve our technical results: liveability, flock uniformity and an easy of management. This makes the day-to-day work of the staff easier. In production, shell quality is of the utmost importance for us. Using the NOVOgen BROWN strain, we are completely satisfied. The final point to mention is the Novogen Do Brasil team’s technical follow-up and their reliability since the flocks were introduced. We have regular discussions and visits, which enable us to become familiar much more quickly with the genetics”.

The proof of this level of satisfaction is that the introduction of NOVOgen BROWN flocks will be speeded up in 2021.

Alexis Carfantan, Head of Marketing, looks back on this collaboration:  “We are very proud that the entire NOVOGEN DO BRASIL team is working alongside Fazenda da Toca, a company where the production output has increased tenfold since 2017. We would also like to take this opportunity to congratulate the entire team for all the recognition they have received in recent years. Among others: “Better Company for the World” by Sistema B, “Humanised Company” by Conscious Capitalism, Development of several environmental and social programmes…

The aim of all these initiatives is to promote a harmonious, sustainable environment, with the goal of having a positive impact on the population and the planet.

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

New developments in Asia for NOVOGEN

New developments in Asia for NOVOGEN

New developments in Asia for NOVOGEN

With a population of around 31 million, Nepal is a culturally rich, landlocked, multi-ethnic, multilingual and Hindu country bordered by India and China and with a border close to Bangladesh and Bhutan in the east. Nepal has a diverse geography, including fertile plains, subalpine-forested hills, and eight of the world’s ten tallest mountains with over 8000 metres, including Mount Everest, the highest point on Earth. Kathmandu is the capital and the largest city. Nepal’s economy relies a lot on agriculture (rice, tobacco, Himalayan herbs, spices etc…), hydropower and tourism whilst working towards developing the associated industrial activities.

Located in the capital Kathmandu, the Khukuri Group was established in 2004 with its main business activities being: veterinary pharmaceuticals, biological, feed additives, animal feed (mash and pellet) and breeding activities by Khukuri Agro Farms Pvt Ltd operating from Chitwan – the poultry capital of Nepal. Aspiring to a common project for developing the Nepal market, Khukuri has entered into a partnership with Novogen. Thanks to new, well-located breeding farms and a well-equipped hatchery, the objective is to meet the needs of the market with high-quality chicks and effective genetics.

 

In addition, the supply-chain and professional  services from Khukuri will be at the disposal of the egg-producers whilst at the same time Novogen expertise will be deployed to support our new partner. In conclusion, it will be a perfect mix of competences. As Dinesh Raj Mishra, Executive Chairman, said any successful team work needs to be driven by  the 4 C values: Confidence- Commitment- Consistency- Courage. An additional reason why Novogen suits with Khukuri motto “Pride, Prestige and Synergy Within”.

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

NEW DISTRIBUTOR IN SPAIN FOR NOVOGEN

NEW DISTRIBUTOR IN SPAIN FOR NOVOGEN

NEW DISTRIBUTOR IN SPAIN FOR NOVOGEN

NOVOGEN is pleased to announce its new collaboration in Spain with the company Agotzaina S.L. Since January, Agotzaina became NOVOGEN’s Spanish and Portuguese distributor, and will target one of the biggest markets in Europe.

Egg layer markets in Spain and Portugal together represent around 50 million layers. Agotzaina will offer the NOVOgen Brown and the NOVOgen White breeds.

Already well known in the egg industry in Spain through its liquid eggs activity located in Navarra, Agotzaina already placed some NOVOGEN breeders in Cataluña near their hatchery at the end of last year. Alongside this activity, Agotzaina also fully covers broiler activities, including the production of hatching eggs, hatcheries, slaughterhouse, and meat sales.

This market, initially approached by Verbeek (Netherlands), is now covered by Agotzaina who has entered the NOVOGEN European distribution network. Agotzaina and NOVOGEN teams will work closely to allow rapid development of NOVOGEN products in Spain and Portugal and make this new partnership a success.

 

Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOgen White Light, a reference in Europe

NOVOgen White Light, a reference in Europe

NOVOgen White Light, a reference in Europe

In recent years, the egg production market in North-West Europe has been gradually changing from brown to white. To meet this new demand, Verbeek Hatchery Holland, Novogen’s distributor in this area, offers NOVOgen White Light as a perfect product for its customers looking for egg number instead of egg mass.
The Novogen White Light includes all the basic features Novogen genetics is known to offer, such as efficient production, calm behaviour and a good feather covering. Verbeek Hatchery, a leader in the pullet market, aims to achieve at end of rearing an optimal growth and pullet development, together with a good feed intake capacity. In practice, this combination results in the remarkable early egg weight increase of the NOVOgen White Light.

In short, the main market characteristics of the NOVOgen White Light include:

  • High number of first-grade eggs
  • Low feed intake per egg
  • Easy to manage layers
  • Good and high early egg weight > 53 gram
Above potential output is confirmed by many producers.

Poultry farmer Stefan Frenken from Sterksel (south of the Netherlands) has reached his 3rd Novogen White flock of 70.000 hens at his farm. The 4th flock will be placed soon. ‘All flocks are characterized by stabile egg production, with good persistency. In addition, the behaviour in our alternative system is very good. No problems with trooping on floor and system eggs. Overall, it is a very calm hen, with low mortality as a result,’ says Mr Frenken.

Organic producer Lex Verbeek from Steenbergen tells a similar same story. Since 2017, Lex Verbeek is keeping his 3rd organic Novogen White flock of 18.000 hens. The last flock was transferred in May.

‘The previous flock produced well above standard, with only 4,8% mortality at 82 weeks and only 8 eggs below 50 gram,’ says Mr Verbeek. ‘A bonus is the behaviour of this hen. We have still not had any problems with floor or system eggs’.

Poultry farmer Jan van Gestel from Diessen has reached his 3rd Novogen White flock on his farm, consisting of almost 40.000 hens. From the live stream inside the house (http://www.eenheerlijkei.nl/camera.html), the flock can be monitored day and night. As shown in the image, the current flock of 60 weeks still flaunts a perfect feather covering. Furthermore, the farmer is very happy with the efficient feed intake and high persistency.
The Van Gestel family has a webcam inside the house
to monitor the NOVOgen White hens continuously.
Additional information

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOgen BROWN, no 1 in Uruguay brown egg market with PRODHIN

NOVOgen BROWN, no 1 in Uruguay brown egg market with PRODHIN

NOVOgen BROWN, no 1 in Uruguay brown egg market with PRODHIN

Testimony Dr Lilián Perdomo
Prodhin is the number 1 brand for eggs in Uruguay. Founded in 1979 by four leading poultry companies, Prodhin specializes in the production, processing and marketing of eggs. Lilián Perdomo is a doctor in veterinary medicine, qualified at the University of the Republic (UDELAR).She has been advising private companies on flock management, bird health,  and product quality since 1988. She is also the production manager for PRODHIN who chose to work with NOVOGEN Brown genetics because of its excellent performance in egg production and quality.
For Doctor Lilián Perdomo, quality control starts well before laying: “We are breeding a renowned genetic line with an international trajectory, with an animal health certificate from the country of origin guaranteeing their health status..” Today, we are the largest company in the sector in Uruguay, with more than 600,000 hens (breeders and commercial layers) and an annual production of over 150 million eggs. Our network of firms is organised using vertical integration and includes the breeding  farms, a hatchery, sites for pullets rearing and egg production . Prodhin is also having is own egg packing and processing centers
Prodhin works with the most rigorous quality standards covering production, bird health, and management. This is why they have decided to work with NOVOGEN genetics for brown eggs. The quality of NOVOGEN eggs satisfies all the clients in the different sectors: shell eggs (cage, alternative and organic systems), pasteurised whole liquid eggs, pasteurised liquid egg yolks, pasteurised liquid egg whites, and boiled eggs.
Prodhin works with the most rigorous quality standards covering production, bird health, and management. This is why they have decided to work with NOVOGEN genetics for brown eggs. The quality of NOVOGEN eggs satisfies all the clients in the different sectors: shell eggs (cage, alternative and organic systems), pasteurised whole liquid eggs, pasteurised liquid egg yolks, pasteurised liquid egg whites, and boiled eggs.
Information complémentaire

For any information request, please contact us: contact.novogen@novogen-layers.com

NOVOGEN enlarges its network in the Bangladesh market

NOVOGEN enlarges its network in the Bangladesh market

NOVOGEN enlarges its network in the Bangladesh market

Planet Agro Ltd. is a well-reputed name in the poultry sector of Bangladesh. The company started producing Day Old Chicks (DOC) for broilers in 2015 and, since then, it has been providing the market with “chicks of quality excellence”. Planet Agro Ltd. has state of the art equipment and a highly efficient team, as well as extensive experience and an outstanding track record, which reinforce performance to maintain quality throughout the process. As one of the rising leaders in the distribution of top quality DOC broilers, Planet Agro Ltd. took a step forward by recently introducing the Layer Chicks NOVOgen Brown and NOVOgen White.
Give the well-established reputation of NOVOGEN among farmers for its excellent performance, Planet Agro Ltd. decided to choose NOVOGEN to make a difference in the Bangladesh market. Since then, the NOVOGEN team has been working closely with Planet Agro Ltd. to maintain quality and performance. NOVOGEN hopes Planet Agro Ltd. will achieve the goals expected from NOVOGEN in the near future and remains confident it will obtain the trust of the company’s layer farmers.
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