Successful collaboration between NOVOGEN and Samundri Chicks in Pakistan

Last month, NOVOGEN team had the pleasure to visit Pakistan with our local distributor, Samundri Chicks, a major layer hatchery in the country.

It has been the opportunity for Mickaël Le Helloco, Novogen CEO, Andrea Beneventi , Senior technical specialist and Guénaël Guillaume, Area Manager to visit Samundri Chicks facilities and commercial farms. Technical seminars were also organised with layer farmers in order to exchange about farm management best practices, local egg market and NOVOGEN breeds.

Pakistan is mainly a white egg market where the NOVOgen White light breed has proven its ability to adapt to local conditions and perform at an outstanding level of production. In addition, Samundri Chicks launched this year, two new breeds for the backyard market, the NOVOgen Tinted and NOVOgen Silver for production of tinted and brown eggs.

Mickaël Le Helloco comments “The visit this week has been very fruitful. We are very enthusiastic and confident about Novogen’s presence today and in the future in Pakistan. With the competent and high-skilled team of Samundri Chicks, we are confident that high quality chicks are delivered to the market.  The organisation of a technical support team also enables Pakistan farmers to benefit from adapted recommendations to express the full genetic potential of our breeds. The strong collaboration between NOVOGEN and Samundri Chicks is a great example of teamwork developed with our partners, aiming to grow all together”.