Vitarich Corporation Introduces NOVOgen White to the Philippine Market

On March 17, 2025, Vitarich Corporation, in collaboration with the NOVOEGN Team, officially introduced NOVOgen White to the Philippine market during a launch event at Clark Marriott Hotel, Pampanga. Themed “Synergy: Powering Growth Together,” the event brought together 250 attendees, including customers, partners, local agency representatives, and media.

The launch showcased the key benefits of NOVOgen White, emphasizing its high productivity, feed efficiency, strong eggshell quality, and adaptability.  With the continuous increment of egg demand in the country, the future of the egg business is bright.

Vitarich Corporation’s CEO, Mr. Rocco Sarmiento, expressed the significance of their partnership with NOVOGEN in supporting sustainable food production in the country. He also highlighted how NOVOGEN bird’s performance may help the Filipino farmers achieve their production goals.

In addition, Dr. Reynaldo Ortega, Vitarich Corporation’s COO, emphasized how NOVOGEN has attained its current stature because of its focus on innovation, research and development, and field performance. He also said that with Vitarich and Novogen’s professionally driven team, who are also equipped with knowledge, imagination, and wisdom, we can only predict success.

Meanwhile, Mr. Mickaël Le Helloco, CEO of Novogen, highlighted the company’s dedication to improving chick quality through continuous research and fieldwork. These shared commitments reflect both companies’ dedication to delivering top-quality products and services to the Philippine market.

With the use of state-of-the art R&D facilities as well as genomics in France, it is expected that NOVOgen White birds will continuously show genetic improvement every three (3) years in terms of its production performance while addressing societal demand. Finally, the savoir-faire of Vitarich Corporation in layer breeding and nutrition, together with the NOVOGEN genetics, will lead to a promising development.