Vitarich Corporation, Novogen’s partner in the Philippines, proudly joined the Philippine Poultry Show + ILDEX Philippines 2025, held from August 27–29 at the World Trade Center in Metro Manila.
This year’s event was a resounding success, attracting more than 7,000 participants from over 40 countries. It served as a hub for industry leaders, innovators, and agripreneurs to exchange perspectives, explore new technologies, and uncover opportunities for growth in poultry production.
Vitarich’s leadership team, headed by CEO Mr. Rocco Sarmiento and COO Dr. Rey Ortega, joined the breeder layer team— Mr. Aaron Cruz, Dr. Rolando Sanchez, Mr. Alvin Vizconde, Mr. Melvin Reyes, and Ms. Nika Sudario—in actively engaging with customers and partners throughout the event. Representing Novogen were Mr. Stéphane Lemoine, Deputy Director, Mr. Abdullah Al Mamun, Technical and Marketing Manager – Asia, and Ms. Emmie Rosales, Sales Representative – Philippines.
Vitarich Corporation’s marketing team, led by Ms. Carina Fabian with the support of Mr. Nico Aguirre and Mr. Genesis Cayamanda, developed a booth that brought to life the shared philosophies of both companies. The design highlighted Vitarich’s ‘Lifetime Profitable Partnership’ and Novogen’s ‘All-in-One’ approach—underscoring their joint commitment to a sustainable and reliable supply of high-quality layers for the Filipino market.
The booth became a vibrant space for meaningful conversations with partners and agripreneurs, reinforcing Vitarich and Novogen’s shared commitment to building strong ties and driving success in the Philippine layer industry. Looking ahead, this collaboration continues to play a vital role in shaping the future of poultry production in the country.
