TerHeerd Verbeek (THVB), our distributor in the Netherlands, successfully launched its series of six seminars planned for 2026 on the German market, starting with a first event held in the Eifel region.
This seminar was an opportunity to highlight the strength of the TerHeerd Verbeek partnership and the complementarity of its expertise.
Alwin Jansen, Sales Manager, introduced the new entity and its growth ambitions.
Joel Berling presented the working methods and the high-quality rearing facilities, key assets in supporting farmers.
Hans van Leeuwen, Area Manager at Novogen, showcased the performance of the NOVOgen Brown, White, and Tinted breeds, while emphasizing Novogen’s global presence.
Around twenty farmers attended the event, representing a range of production systems: barn, free-range, and organic eggs. All share a common goal: improving their performance with high-quality 17-week-old pullets.
Discussions confirmed strong interest in the solutions presented, particularly in the performance of NOVOGEN breeds, and especially their behavior — a key factor for success in poultry farming.
This first seminar marks an important and promising step for THVB in Germany, opening new collaboration opportunities with local producers.
