The partnership between Novogen and Globoaves exemplifies how relationships built on trust and strategic vision can generate sustainable value. Initiated in 2010 with the introduction of the first NOVOGEN parent stock flocks in Brazil, this collaboration has become a benchmark within the Brazilian layer industry.
From the beginning, Globoaves recognized the potential of Novogen genetics. The integration of genetics, management, nutrition, and technical support enabled this genetic potential into economic performance, strengthening the company’s presence in the Brazilian market.
Brazil presents significant production challenges, such as variations in temperature and humidity, sanitary challenges, and a different types of production systems.
According to Tércio Rodrigues, Product Manager for Latin America, the ability to adapt Novogen genetics to real production conditions is a key factor in ensuring robustness, production persistency, excellent feed conversion, and high egg quality throughout the entire production cycle.
President of Globoaves
“The partnership between Globoaves and Novogen has nearly two decades of solid and reliable results. We share a commitment to high-performance genetics. In Brazil, we house commercial layer breeders that are outstanding and adaptable to the diverse conditions faced by small and medium-sized producers across our Latin American market. Furthermore, we have built a close relationship based on mutual trust—one that goes beyond business and translates into continuous growth for both parties”
From the perspective of Mickael Le Helloco, CEO of Novogen, this collaboration represents a strategic pillar for Latin America and a model of a sustainable partnership.
After more than 15 years, Novogen and Globoaves remain committed to innovation, production efficiency, and generating value for the entire Brazilian poultry chain.
