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Genetic Selection: A Major Step Forward for NOVOGEN

January 27 2026

Since its creation, NOVOGEN has an ambitious and innovative genetic selection strategy, focused on performance, quality, behavior, and adaptability.
For several years, the R&D team has been deploying a unique and innovative selection system in the floor, built on RFID technology and the use of artificial intelligence. The results of the field, across all types of production systems, fully validate the contribution of this technology !

This new year marks a key milestone in Novogen’s history with the deployment of a new floor selection facility using an aviary system, making it possible to significantly increase the number of birds selected under these conditions.

“This milestone reflects our commitment to continuous innovation and our ambition to build the future of genetic selection at NOVOGEN.”

Thierry Burlot, R&D Manager

This new selection site embodies our long-term vision, our capacity to innovate, and our constant commitment to improving our selection methods to remain competitive and support market developments.

This milestone also marks the start of an ambitious program to modernize and transform all NOVOGEN selection sites.

We thank everyone who contributes every day to the growth and progress of our company. Together, we are building a brighter future !

Need more information?

please contact us by email:
contact.novogen@novogen-layers.com

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