{"id":64475,"date":"2019-03-04T08:05:50","date_gmt":"2019-03-04T07:05:50","guid":{"rendered":"https:\/\/novogen-layers.com\/recherche-et-developpement-genetique-avicole\/"},"modified":"2025-07-30T17:47:04","modified_gmt":"2025-07-30T16:47:04","slug":"pesquisa-e-desenvolvimento-genetica-avicola","status":"publish","type":"page","link":"https:\/\/novogen-layers.com\/pt-br\/pesquisa-e-desenvolvimento-genetica-avicola\/","title":{"rendered":"P&#038;D"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0064ea8-8a08-4d49-b5f2-d938192e39b6&#8243; background_color=&#8221;gcid-96f60e00-5d07-41f1-ba70-d62643e63fa0&#8243; background_image=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/fond-bleu-tiny-2.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; custom_padding=&#8221;0px|0%|0px|0%|false|true&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/header-RD-02.webp&#8221; background_enable_image_tablet=&#8221;on&#8221; background_position_tablet=&#8221;top_right&#8221; global_colors_info=&#8221;{%22gcid-96f60e00-5d07-41f1-ba70-d62643e63fa0%22:%91%22background_color%22%93}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e9cc8f5e-ee53-4b17-b8ae-bd26009226cd&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|7%|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|7%|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|7%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||false|false&#8221; custom_padding_phone=&#8221;100px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; max_width=&#8221;400px&#8221; max_width_tablet=&#8221;400px&#8221; max_width_phone=&#8221;400px&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_margin_tablet=&#8221;130px||40px||false|false&#8221; custom_margin_phone=&#8221;130px||40px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;45px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Pesquisa e desenvolvimento<\/p>\n<\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/01\/fleche-rectangle.svg&#8221; title_text=&#8221;fleche-rectangle&#8221; url=&#8221;#sec&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/header-RD-02.webp&#8221; force_fullwidth=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;sec&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0064ea8-8a08-4d49-b5f2-d938192e39b6&#8243; background_color=&#8221;gcid-96f60e00-5d07-41f1-ba70-d62643e63fa0&#8243; background_image=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/forme-right.svg&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;450px&#8221; background_position=&#8221;bottom_right&#8221; custom_margin_tablet=&#8221;-2px||||false|false&#8221; custom_margin_phone=&#8221;-2px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|7%|100px|7%|false|true&#8221; custom_padding_phone=&#8221;0px|7%|50px|7%|false|true&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-96f60e00-5d07-41f1-ba70-d62643e63fa0%22:%91%22background_color%22%93}&#8221;][et_pb_row make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e9cc8f5e-ee53-4b17-b8ae-bd26009226cd&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;40px&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||8px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Uma sele\u00e7\u00e3o gen\u00e9tica<br \/>\n<strong>exclusiva e inovadora<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/trait-orange.svg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e9cc8f5e-ee53-4b17-b8ae-bd26009226cd&#8221; custom_margin=&#8221;60px|auto||auto||&#8221; custom_margin_tablet=&#8221;60px|auto||auto||&#8221; custom_margin_phone=&#8221;0px|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;2px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/05\/selection-PT.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;300px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_margin_tablet=&#8221;0px||50px||false|false&#8221; custom_margin_phone=&#8221;||50px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;5336dece-795d-41fb-a3c2-0867029fb101&#8243; text_text_color=&#8221;#FFFFFF&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||25px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Desde a sua cria\u00e7\u00e3o, a NOVOGEN adotou uma sele\u00e7\u00e3o estrategicamente ambiciosa, baseada em par\u00e2metros produtivos, efici\u00eancia alimentar, rusticidade e comportamento.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; text_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Esses crit\u00e9rios v\u00eam ganhando cada vez mais import\u00e2ncia com o desenvolvimento dos sistemas de cria\u00e7\u00e3o chamados \u201calternativos\u201d, que atendem \u00e0s expectativas dos consumidores preocupados com o bem-estar animal. Eles tamb\u00e9m permitem oferecer uma gen\u00e9tica adaptada \u00e0 produ\u00e7\u00e3o de ovos em climas quentes ou em regi\u00f5es com alto desafio.<\/p>\n<p>Para se manter competitiva e acompanhar as tend\u00eancias do mercado, uma empresa de gen\u00e9tica de poedeiras precisa antecipar e adaptar continuamente seu programa de sele\u00e7\u00e3o gen\u00e9tica.<\/p>\n<p>A inova\u00e7\u00e3o tamb\u00e9m est\u00e1 no centro da estrat\u00e9gia de P&amp;D da Novogen. Nos \u00faltimos 15 anos, a empresa demonstrou sua expertise em sele\u00e7\u00e3o por meio de novas tecnologias e exclusivas. Os resultados observados em campo, em todos os sistemas de produ\u00e7\u00e3o, validam essas escolhas estrat\u00e9gicas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0064ea8-8a08-4d49-b5f2-d938192e39b6&#8243; custom_padding=&#8221;100px|7%|0px|7%|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e9cc8f5e-ee53-4b17-b8ae-bd26009226cd&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;gcid-96f60e00-5d07-41f1-ba70-d62643e63fa0&#8243; header_2_font_size=&#8221;40px&#8221; max_width=&#8221;400px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||8px|||&#8221; global_colors_info=&#8221;{%22gcid-96f60e00-5d07-41f1-ba70-d62643e63fa0%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Eixos<strong> de sele\u00e7\u00e3o<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/trait-orange.svg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e9cc8f5e-ee53-4b17-b8ae-bd26009226cd&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;60px||||false|false&#8221; custom_margin_tablet=&#8221;60px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1edee6f4-21f2-4b7e-8331-db821df4cfbf&#8221; custom_padding=&#8221;40px|20px|40px|20px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{%22gcid-1edee6f4-21f2-4b7e-8331-db821df4cfbf%22:%91%22background_color%22%93}&#8221;][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/05\/potentiel-genetique-novogen.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;250px&#8221; custom_margin=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;gcid-d5798262-e336-4021-8f0e-5e75c97e2cd7&#8243; custom_margin=&#8221;||2px|||&#8221; custom_margin_tablet=&#8221;50px||2px||false|false&#8221; custom_margin_phone=&#8221;50px||2px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-d5798262-e336-4021-8f0e-5e75c97e2cd7%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Potencial genetico<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; text_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>V\u00e1rios crit\u00e9rios s\u00e3o medidos ao longo do ciclo de produ\u00e7\u00e3o da linhas puras, incluindo n\u00famero de ovos, peso do ovo, qualidade da casca e efici\u00eancia alimentar\u2026<\/p>\n<p>A equipe de P&amp;D seleciona as aves com o melhor desempenho de produ\u00e7\u00e3o.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1edee6f4-21f2-4b7e-8331-db821df4cfbf&#8221; custom_padding=&#8221;40px|20px|40px|20px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{%22gcid-1edee6f4-21f2-4b7e-8331-db821df4cfbf%22:%91%22background_color%22%93}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-top: 50px;||||&#8221; custom_css_main_element_phone=&#8221;margin-top: 50px;||||&#8221;][et_pb_image src=&#8221;https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/04\/base-oeuf-site-Comportement.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;250px&#8221; custom_margin=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;gcid-d5798262-e336-4021-8f0e-5e75c97e2cd7&#8243; custom_margin=&#8221;||2px|||&#8221; custom_margin_tablet=&#8221;50px||2px||false|false&#8221; custom_margin_phone=&#8221;50px||2px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-d5798262-e336-4021-8f0e-5e75c97e2cd7%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h3>Comportamento<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; text_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Os sistemas de produ\u00e7\u00e3o utilizados no programa de P&amp;D NOVOGEN permitem estudar o comportamento social, bem como a postura de ovos de galinhas nos ninhos.<\/p>\n<p>Dessa forma \u00e9 poss\u00edvel identificar as aves com o comportamento mais adequado, de forma a garantir facilidade de manejo para cada o granjeiro.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1edee6f4-21f2-4b7e-8331-db821df4cfbf&#8221; custom_padding=&#8221;40px|20px|40px|20px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{%22gcid-1edee6f4-21f2-4b7e-8331-db821df4cfbf%22:%91%22background_color%22%93}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;  margin-top: 50px;&#8221; custom_css_main_element_phone=&#8221; 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_module_preset=&#8221;ef6cdbd3-2914-409f-94c2-ac12681617e7&#8243; text_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A capacidade de adaptabilidade de nossas gen\u00e9ticas \u00e9 testada por uma variedade de condi\u00e7\u00f5es de produ\u00e7\u00e3o (por exemplo, f\u00f3rmula alimentar e apresenta\u00e7\u00e3o, temperatura e intensidade de luz) e testes de prog\u00eanie baseados em campo. 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[&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-64475","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Novogen tem um programa de P&amp;D em melhoramento av\u00edcola<\/title>\n<meta name=\"description\" content=\"Suporte de nossos especialistas, cientistas e geneticistas para ajudar voc\u00ea a expressar o potencial gen\u00e9tico de nossa sele\u00e7\u00e3o de aves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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