[et_pb_section fb_built=”1″ _builder_version=”4.4.3″ background_color=”rgba(0,0,0,0.15)” background_image=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2020\/06\/bg-blur.jpg” background_blend=”overlay” min_height=”450px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”136px|10.8%|136px|17.7%|true|false” custom_padding_tablet=”100px|12%|100px|12%|false|true” custom_padding_phone=”100px|7%|100px|7%|true|true”][et_pb_row _builder_version=”4.0.6″ max_width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title author=”off” date_format=”j\/m\/Y” comments=”off” featured_image=”off” text_color=”light” _builder_version=”4.0.6″ title_font=”||||||||” title_font_size=”50px” title_line_height=”1.2em” meta_font=”||||||||” meta_text_color=”#e0e0e0″ title_font_size_tablet=”45px” title_font_size_phone=”8vw” title_font_size_last_edited=”on|phone”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2.2″ custom_padding=”0px||0px||false|false”][et_pb_row _builder_version=”4.2.2″ max_width=”100%” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.2.2″][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzNzQ3In19@” button_text=”Back to the news” button_alignment=”right” button_alignment_tablet=”” button_alignment_phone=”left” button_alignment_last_edited=”on|phone” _builder_version=”4.5.1″ _dynamic_attributes=”button_url”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.6″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_margin=”||0px” custom_padding=”80px|17.7%|0px|17.7%|false|true” custom_padding_tablet=”|12%||12%|true|true” custom_padding_phone=”|7%||7%|false|true”][et_pb_row gutter_width=”4″ _builder_version=”4.0.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”|auto|-7px|auto||” custom_padding=”0px||0||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n
As a layer breeding company, it is a priority for NOVOGEN to follow egg market trends. Such close contact with the field allows us to anticipate market changes and adapt our breeding programme accordingly to ensure NOVOGEN breeds fulfils customers\u2019 expectations. Therefore, we are pleased to share our latest world egg market update with you.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||30px||false|false” custom_padding=”|0%|0px|30px|false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_width_left=”6px” border_color_left=”#000000″ border_style_left=”solid”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n
Among all animal protein sources, eggs are a multi-advantage food product:<\/p>\n
For these reasons and many more, the world egg market has been witnessing a yearly growth of around 2% for more than 2 decades.<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.5.1″ _module_preset=”default” text_font_size=”13px” custom_margin=”||-28px|||” custom_padding=”0px|||||”]<\/p>\n
Graph : Development of global egg production from 2008 to 2018 (FAO stat, 2018)<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2021\/05\/image-1-art-GG.png” title_text=”image 1 art GG” show_bottom_space=”off” align=”center” _builder_version=”4.5.1″ width=”62%” max_width=”63%” custom_margin=”||40px||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n According to a NOVOGEN market study evaluation, this trend will keep going for two main reasons: <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.5.1″ _module_preset=”default” text_font_size=”13px” custom_margin=”||-28px|||” custom_padding=”0px||1px|||”]<\/p>\n Figure 1: Egg consumption\/capita\/year (NOVOGEN, 2019)<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2021\/05\/image-2-art-GG.png” title_text=”image 2 art GG” show_bottom_space=”off” align=”center” _builder_version=”4.5.1″ width=”62%” custom_margin=”||40px||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||30px||false|false” custom_padding=”|0%|0px|30px|false|false” header_2_font_size_phone=”20px” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_width_left=”6px” border_color_left=”#000000″ border_style_left=”solid”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n The global egg market is mainly divided between two colours: brown and white eggs. The table below shows significant differences between areas in the colour of the eggs produced. The main reason is the traditional behaviour of customers, who are used to eating a certain colour of egg. Despite the fact there is no difference at the consumer level, very few markets are switching from one colour to the other. [\/et_pb_text][et_pb_text _builder_version=”4.5.1″ _module_preset=”default” text_font_size=”13px” custom_margin=”||-28px|||” custom_padding=”0px||0px|||”]<\/p>\n Table 2: Global brown and white egg production (NOVOGEN 2020)<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2021\/05\/Area.png” title_text=”Area” show_bottom_space=”off” align=”center” _builder_version=”4.5.1″ custom_margin=”||40px||false|false” hover_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||30px||false|false” custom_padding=”|0%|0px|30px|false|false” header_2_font_size_phone=”20px” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_width_left=”6px” border_color_left=”#000000″ border_style_left=”solid”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n A major trait of the egg market is the variety of production systems used in the field. The figure below has divided them into 3 categories:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.3″][et_pb_column type=”4_4″ _builder_version=”4.4.3″][et_pb_text _builder_version=”4.5.1″ _module_preset=”default” text_font_size=”13px” custom_margin=”||-28px|||” custom_padding=”0px|||||”]<\/p>\n Distribution of production systems by region<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2021\/05\/art-Marche-de-loeuf.png” title_text=”art March\u00e9 de l’oeuf” show_bottom_space=”off” align=”center” _builder_version=”4.5.1″ width=”62%” custom_margin=”||40px||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n Social alternative systems are rapidly developing in Europe and North America. Such systems are also now starting to develop in new markets such as Brazil, South East Asia. Nonetheless, looking at the global level, the cage remains the first system of production used worldwide.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||30px||false|false” custom_padding=”|0%|0px|30px|false|false” header_2_font_size_phone=”20px” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_width_left=”6px” border_color_left=”#000000″ border_style_left=”solid”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_font_size=”20px” header_2_line_height=”1.3em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]<\/p>\n The growth of the global egg market and its evolution will benefit the egg industry and those companies able to adapt to these new trends. As a layer breeding company, the NOVOGEN R&D programme is continuously adapting to ensure our breeds answer to customer demand.<\/p>\n With the NOVOgen White and NOVOgen Brown breeds, we are able to propose a very efficient solution for the brown and white egg market in all environments and climates.<\/p>\n NOVOGEN is also a pioneer in selecting for bird behaviour by using various production systems for cage and floor. It allows our breeds to adapt to the different systems of production encountered in the field. <\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.5.1″ text_font=”Obvia Medium||||||||” text_text_color=”#000000″ header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_line_height=”50px” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”28px” header_3_line_height=”30px” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” custom_margin=”45px||0px||false|false” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff”]Additional Information [\/et_pb_text][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.0.6″ max_width=”80px” height=”0px” custom_margin=”5px||20px”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.0.6″ background_enable_color=”off” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”|auto|20px|auto|false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ header_font=”||||||||” header_font_size=”50px” header_2_font=”||||||||” header_2_text_color=”#1d1d1b” header_2_line_height=”50px” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”28px” header_3_line_height=”30px” header_4_text_align=”left” header_4_text_color=”#ffffff” background_color=”#ffffff” background_enable_color=”off” custom_margin=”||10px” custom_padding=”|0%|0px|0px|false|false” border_radii=”||||” border_style_all=”none” border_color_top=”#ffffff” border_color_right=”#ffffff” border_color_bottom=”#ffffff” border_color_left=”#ffffff” global_module=”53048″ saved_tabs=”all”]<\/p>\n\n
A global balance between brown and white egg production<\/h2>\n
\nLooking at the global level, production is almost balanced between the two egg colours, with 47% white and 53% brown eggs. It should be noted: other egg colours are less important even if tinted (or pink) have a tangible market share in some markets.<\/p>\nA variety of production systems <\/h2>\n
\n
To conclude<\/h2>\n
\nEfficiency and innovation are in NOVOGEN\u2019s genes and allow us to contribute to developing the global egg industry.<\/p>\n