{"id":61008,"date":"2020-08-04T09:49:41","date_gmt":"2020-08-04T08:49:41","guid":{"rendered":"https:\/\/novogen-layers.com\/rd\/"},"modified":"2025-07-30T17:43:58","modified_gmt":"2025-07-30T16:43:58","slug":"rd","status":"publish","type":"page","link":"https:\/\/novogen-layers.com\/en\/rd\/","title":{"rendered":"R&D"},"content":{"rendered":"

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Research and development<\/h1>\n

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A unique and innovative genetic selection<\/strong><\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/02\/trait-orange.svg” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||1px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”a821f497-aba4-4151-9dc9-588c6d7e143c” custom_margin=”60px|auto||auto||” custom_margin_tablet=”60px|auto||auto||” custom_margin_phone=”0px|auto||auto|false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px||0px|||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/novogen-layers.com\/wp-content\/uploads\/2025\/05\/Schema-de-selection-EN_novogen.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” max_width=”300px” module_alignment=”center” custom_margin=”50px||||false|false” custom_margin_tablet=”0px||50px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”687ef7c9-2c6c-4a49-8893-3405be5b5a2f” text_text_color=”#FFFFFF” max_width=”100%” custom_margin=”||25px|||” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||25px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]Since its creation, NOVOGEN has brought an ambitious selection strategy, based on the production parameters, feed efficiency, robustness, and behaviour.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”27b5c157-c79b-4476-90ef-53d52ce866bd” text_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

These criteria are becoming increasingly important with the development of so-called ‘alternative’ farming systems, which meet the expectations of consumers concerned about animal welfare. These also make it possible to offer genetics adapted to egg production in hot climates or in challenging environments.<\/p>\n

In order to remain competitive and support the market trends, a layer genetic company needs to anticipate and consistently adapt its genetic selection programme.
Innovation is also the heart of the R&D strategy of Novogen. In the last 15 years ago, the company has shown its expertise in terms of selection using new and unique technologies. The results observed in the field, in all production systems, validate these strategic choices.<\/p>\n

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Selection axes<\/strong><\/h2>\n

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Genetic potential<\/h3>\n

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A number of criteria are measured across the production cycle of pure line-bred flocks, including number of eggs, egg weight, shell quality and feed efficiency.<\/p>\n

The R&D team selects the specimens with the best production performance.<\/p>\n

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Behaviour<\/h3>\n

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The production systems used in the NOVOGEN R&D programme make it possible to study social behaviour as well as hens\u2019 egg-laying in nests.<\/p>\n

In this way it is possible to identify the chickens with the most suitable behaviour, in order to ensure ease of management for each breeder.<\/p>\n

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Adaptability and hardiness<\/h3>\n

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The adaptive ability of our strains is tested by a variety of production conditions (e.g. feed formula and presentation, temperature and light intensity) and field-based progeny testing. In this way, Novogen\u2019s selection process produces birds that are capable of realising their genetic potential in a variety of environments.<\/p>\n

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Selection technologies<\/strong><\/h2>\n

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[\/et_pb_tab][et_pb_tab title=”RFID” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”]<\/p>\n[et_pb_section global_module=\"57393\"][\/et_pb_section]\n

[\/et_pb_tab][et_pb_tab title=”Progeny testing” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”]<\/p>\n[et_pb_section global_module=\"79465\"][\/et_pb_section]\n

[\/et_pb_tab][et_pb_tab title=”Laboratory” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”]<\/p>\n[et_pb_section global_module=\"57396\"][\/et_pb_section]\n

[\/et_pb_tab][et_pb_tab title=”Big data” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”]<\/p>\n[et_pb_section global_module=\"57397\"][\/et_pb_section]\n

[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Research and developmentA unique and innovative genetic selectionSince its creation, NOVOGEN has brought an ambitious selection strategy, based on the production parameters, feed efficiency, robustness, and behaviour.These criteria are becoming increasingly important with the development of so-called ‘alternative’ farming systems, which meet the expectations of consumers concerned about animal welfare. 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