Great success at VIV MEA exhibition


NOVOGEN was present at VIV MEA in Abu Dhabi last November. This trade show attracted more than 6,600 visitors, especially from the poultry industry, coming from many neighbouring regions. The Middle East, the Indian subcontinent and Africa were particularly represented.

This first post-covid international professional trade show allowed NOVOGEN team (finally!) to meet many of our partners in the region without screens and organise meetings on the NOVOGEN stand. This great opportunity to meet also allowed to update our joint development plans with our partners after this unprecedented period that impacted on our sectors. New operators on new markets have also initiated many exchanges on our stand, which testifies to the energy of the sector and our attractiveness. Finally, a dinner in Abu Dhabi with the teams and partners was organized in a friendly atmosphere.

Following this fruitful week, we can only invite you to the next edition of the VIV MEA !


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